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Ticketing and Social Marketing

Published 04/25/2012 and rated Ratingstars4 4 out of 5 stars
by Dorothy Distefano
What can you use the app for?

Ticketfly is an independent ticketing and social marketing application. Event Promoters and venues can use it for website and social marketing.

Ticketfly screenshot
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What is the history and popularity of the app?

Ticketfly was founded in 2008 by Andrew Dreskin and Dan Teree after selling their first startup, TicketWeb to Ticketmaster. They then formed Ticketfly to take advantage of the social media aspect that Ticketmaster is missing. It is now #2 to Ticketmaster in online concert ticketing platforms. The app recently received a new round of $12 million in financing from Root Music investor Mohr Davidow Ventures. In May 2012, Ticketfly announced they received another round of funding, which brings the total amount to $15 million.

What are the differences to other apps?

By emphasizing social marketing, the app drives ticket sales. It offers unique tools and an easy-to-use application. The free website toolkit for posting events integrates directly with Concert site and Facebook Event. People can buy tickets and share via social media right from the Events page. Promoters can set auto-updates for Twitter and Facebook.

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How does the web app look and feel to use?

To begin, users are asked to enter first and last names. From the next page, the user can manage email subscriptions, change password, manage connections, manage billing address information, and orders. It isn’t completely intuitive what to do next as this is all that is offered on the account page. By clicking the TicketFly logo, users may return to the home page.

From the home page, users searching for concerts can choose the area they wish to view (west, mountain, central, east, south). This leads to lists of cities and venues for each area. Each venue page lists upcoming events. Clicking on an event leads to the page they have created using TicketFly’s software. Most pages include upcoming shows, a description of the event, ticket prices, and the ability to purchase tickets online. Many contain links to Facebook and Twitter for users to share or “Like” the event.

Clicking on “Tickets” leads the user to a page for purchasing tickets and choosing a delivery method (may include UPS, standard mail, will call, etc.).

For those wishing to sell tickets with TicketFly, rather than buy them, there are a number of features available. Prices are dependent upon ticket sales and available by contacting the site.

With membership, users receive a free website toolkit with integrated calendar, image carousels, Facebook and Twitter links, and blogging tools. There are planned new feature updates that will become available to members as soon as they are ready.

The comprehensive artist database allows members to share promotional materials – bios, photos, videos, and social media links easily without having to hunt for the information to add to the site.

Websites include free hosting and nightly back-ups to protect against data loss. An integrated iPhone app may be customized with Ticketfly’s development partners.

Facebook and Twitter auto-tweets and easy one click integration is available and the application tracks conversions to see if the social media is working and turning into ticket sales. Ticketfly also spreads your event on popular music blogs and event listing services. Members can also manage customer lists and generate newsletters without having to reenter all of the event data.

Simple, intuitive ticketing software is included. Analytics show clearly what marketing tools are working to convert sales. Members can include Print-at-home ticketing and mobile scanning barcodes for cell phones. Mobile ticket buying is easy to include and utilize.

Soon, reserved seating will be available for larger venues.

How does the registration process work?

To create a Ticketfly account, users may create a new account or sign in with Facebook. A confirmation link is sent to the email provided which leads to the account information page.

What does it cost to use the application?

For clients with 8,000 or more in annual ticket sales, the TicketFly website is free. For others, it costs a “modest fee” which is only available by contacting a company representative. An email was sent for more information, but the answer was nonspecific and did not outline any pricing information.

Who would you recommend the application to?

This marketing platform will be particularly appealing to smaller venues. The web tools and social media integration and analytics will help promote events in a unique and very state-of-the-art way.

  • Multiple web tools for ticket sellers
  • Websites with social integration
  • Web analytics to see what works
  • Mobile app available
  • Free web hosting
  • Custom email marketing

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